Extensive layoffs, a destructive fake news crisis, and the embarrassing (and expensive) implosion of its digital platform seem to be the least of CNN’s difficulties. Because on top of all that, when analyzed to last year, the far-left cable news channel has lost -30 percent of its primetime viewers and -23 percent of its total day viewers.
The viewership difficulties for the anti-Trump outlet are far and wide, especially when compared to its competition. Throughout the week of February 5, CNN could only scrape together an average 674,000 total day viewers. During the all-important primetime hours, CNN averaged only 888,000 viewers.
Those numbers not only put CNN in last place behind MSNBC and Fox News, it puts the 24/7 Trump-hating channel in last place by a country mile.
In total day, the openly left-wing MSNBC averaged 972,000 viewers (compared to CNN’s paltry 674,000). Fox News, however, nearly beat both CNN and MSNBC combined with 1.529 million average viewers.
During primetime, MSNBC blew CNN out the water by nearly a million viewers — 1.747 million (compared to CNN’s 888,000). Fox News beat both MSNBC and CNN combined with a whopping 2.605 million.
While CNN is fawning over the North Korean dictator’s sister, CNN lost nearly a third of its primetime viewers, MSNBC actually gained in total day (+26 percent) and primetime (+22 percent).
While holding its King of the Hill status by a wide margin, Fox’s audience dip was only about half that of CNN’s.
No one can argue that the news cycle is not every bit as intense in February of 2018 as it was in February of 2017. No one can argue that the population has declined.
So why is CNN imploding while its competition continues to thrive?
It presumably comes down to a blending of fake news and hate fatigue.
To begin with, MSNBC does not lie to its viewers. It advertises itself as an openly left-wing network, while CNN — which is even further to the left than MSNBC — continues its ludicrous pose as objective and unbiased.
Worse still, CNN cannot seem to stop lying to its viewers. CNN chief Jeff Zucker has created a veritable Fake News Factory over there, a wildly hypocritical one that has undermined all of its reporting and moral authority.
If you are going to pose as a news outlet, your reporting must have credibility. Nobody believes anything CNN reports, nor should they.
Finally, CNN’s 24/7 enrichment of the Climate of Hate in this country is not only threatening to everyone, it is simply exhausting.
CNN is also facing layoffs, that news came from Vanity Fair’s Joe Pompeo, who reported on February 12 that CNN “is targeting big savings on the digital side” by shedding employees who work in the cabler’s “premium businesses including CNN Money, video, product, tech and social publishing.”
It appears that some of the initiatives that CNN chief Jeff Zucker has touted as the future of the network are being re-tooled and scaled back.
According to Pompeo:
Several high profile digital initiatives are being scaled back, including CNN’s virtual reality productions and its efforts on Snapchat, where CNN recently nixed a live daily webcast after just four months. CNN’s business-oriented MoneyStream app, as BuzzFeed reported earlier this month, is in the gutter as well. A team that works on the digital extensions of documentary-style TV shows, such as Anthony Bourdain’s Parts Unknown and Lisa Ling’s This is Life, as well as the Brooke Baldwin series American Woman, is also being reorganized.
Tucked down in the story, Pompeo related what some of those revenue losses look like saying, “CNN missed its target by tens of millions of dollars, according to a person with knowledge of the numbers…”
This news comes two months after the tabulations for cable news ratings were released for the 2017 cable TV season, numbers that showed CNN coming in third place behind extremist, left-wing network MSNBC.
No matter what time of day you turn the failing news channel on, it is TRUMP IS HITLER and REPUBLICANS ARE RACIST and WORSE THAN WATERGATE and I’M OUTRAGED and I’M STILL OUTRAGED or PUSHING CUCKHOLDING and REPUBLICANS ARE SEXUAL DEVIANTS and GIMME YOUR GUNS and TRUMP IS CRAZY and LET’S CONGER UP SOME VIOLENCE and, finally, LET ME LECTURE YOU ON DECENCY EVEN THOUGH I MYSELF AM A SERIAL LIAR.
Get the picture?
Even if you agree with CNN’s abnormal worldview and dreadful politics, the hate machine’s sharp and holier-than-thou presentation is so crazy, so deranged, so self-righteous and one-note, it is just not engaging to watch.
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