At least five major companies said over the weekend that they will no longer advertise their products during Fox News’ “Hannity” television show, which sparked an outpouring on Sunday of counter-protests on social media.
Keurig, Realtor.com, 23 and Me, Eloquii and Nature’s Bounty all pulled their ads from the television show, in response to Fox host Sean Hannity’s coverage of the sexual misconduct allegations against Alabama Senate candidate Roy Moore.
Last week, a Washington Post article published an article suggesting Moore had romantic or sexual relationships with four teenage girls when he was in his 30s, allegations which the candidate has vigorously denied. In the wake of the Post report, Hannity asked his viewers to give Moore the benefit of the doubt.
On Twitter, the companies announced their decision to discontinue showing their ads during Hannity’s show — one of Fox News’ most highly rated programs that is wildly popular with conservative audiences.
“We can confirm that we do not have advertisements running on this program,” Nature’s Bounty said on Twitter Friday.
“Good afternoon @Keurig. You are currently sponsoring Sean Hannity’s show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.”
“Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”
Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.
— Angelo Carusone (@GoAngelo) November 10, 2017
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
Keurig posted their Customer Care phone number in replies to concerned customers, “Thank you for bringing this to our attention, Linds. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show. Please reach out to our Customer Care team at 866-901-2739. They will be happy to assist you with your brewer.”
Thank you for bringing this to our attention, Linds. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show. Please reach out to our Customer Care team at 866-901-2739. They will be happy to assist you with your brewer.
— Keurig (@Keurig) November 11, 2017
These companies are just the latest to distance themselves from Hannity’s program.
In August, Media Matters called on companies that bought ad spots during Hannity’s show to stop financially supporting the host. The following month, Cadillac pulled its commercials from the Fox News show due to Hannity’s response to violence at rally held by white supremacists in Charlottesville, Virginia.
E-Trade also pulled its advertisements from the show.
The most recent string of companies to pull their ads from Hannity has prompted the hashtag #BoycottKeurig, which was a top trending subject on Twitter. Fans of Hannity’s show and its host criticized Keurig and the other brands for taking a political stance.
In fact, a number of the host’s supporters said that they would be returning Keurig machines they had purchased for holiday gifts, and would no longer buy products from the brand.
Boycott those who dropped Hannity
— Savanna Viper (@savannaviper) November 12, 2017
Meanwhile, those who voiced support for Keurig’s decision to cut ties with Hannity praised the company and said they would be more apt to purchase goods from the brand.
Shame on you, what has @seanhannity wrong? He speaks for the majority of the American people. You drop your add, I will have thousands of my followers boycotting you.
— David Weissman (@davidmweissman) November 12, 2017
— Saltwater🌊❤️🅿️atricia 🇺🇸🇮🇹 (@TrumpGirlStrong) November 12, 2017
This was a mistake @keurig. @seanhannity's viewers are very loyal and we will be calling customer care to express our disappointment. If we have to choose, Hannity or Keurig, you don't stand a chance. https://t.co/iBPI0B9DLm
— Women for Trump (@WomenforTrump) November 12, 2017
I own 2 Keurigs. I am so disappointed that you pulled your ads from Hannity. There are 3 alternative brands of single serve pod coffee makers that I will be purchasing and don’t you know I WONT buy your pods either. You’ll also lose my 6 kids and their families. Christmas
— PunkysMeme 🐝🐸 (@SmithsCoffeepot) November 12, 2017
Me too! Compare the number of followers Hannity haters have and then look at ours, his supporters. Christmas is coming… shame to lose all those holiday sales 😉
— AZ4Trump (@AZ_4_TRUMP) November 12, 2017
— 🇺🇸Jodi Jaske 🇺🇸 (@pjjaske) November 12, 2017
— Mike Cernovich 🇺🇸 (@Cernovich) November 12, 2017
And there is a #BoycottKeurig hashtag campaign:
Only 44 days until Christmas…
— elle #MAGA 🇺🇸 (@SurfPHX) November 12, 2017
— KAYA (@KayaJones) November 12, 2017
Keurig has formally decided to join next on the losing train with #NFL and under armor 👏👏
Patriots took some notes ✔✔✔✔#boycottKeurig
— PinkAboutIt 🇺🇸 (@Pink_About_it) November 12, 2017
— Harley Gernand (@harley_gernand) November 12, 2017
Christmas is right around the corner, thank you for letting us know not to buy your product #BoycottKeurig
Our boycotts work.
— 🇺🇸Jojoh888🇺🇸🌹 (@jojoh888) November 12, 2017
Throwing out my old Keurig and Returning the two I bought as Christmas gifts! I wont support this liberal BS! Plenty of other options available. #BoycottKeurig
— Deplorable Troy (@DTROYW63) November 12, 2017
I'll be returning my recent purchases. I just spent close to $500 on your products. Thanks for the heads up, will spend my money elsewhere.#BoycottKeurig
— EyeVey (@EyeVey) November 12, 2017
So @Keurig has chosen to enter the political arena. Let me now help @seanhannity – @realDonaldTrump supporters. It’s not just the coffee maker. ANY portion cup sold is a profit to Keurig. It’s called a patent & licensing.
Old School Coffee Rocks. pic.twitter.com/wOQHBbNMgK
— BraveHeart (@Braveheart_USA) November 12, 2017
This decision is disgusting, and will not be tolerated.
Regardless of any response, I am done with you, Keurig.
— Mike (@Fuctupmind) November 12, 2017
The pulled ads angered Hannity supporters who launched the #BoycottKeurig movement online. They also warned that the coffee machine maker should brace for sagging sales.
While we continually strategize on where we advertise on and offline, we are not currently, and will not be running TV ads on Hannity. @mmfa
— realtor.com (@realtordotcom) November 11, 2017
Hi there! Hannity is blocked from our advertising list. If we can help with anything else, please don't hesitate to reach out to us at [email protected]
— ELOQUII (@ELOQUII) November 10, 2017
We’ve received inquiries RE: advertising on Hannity. We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise.
— 23andMe (@23andMe) November 10, 2017
We can confirm that we do not have advertisements running on this program.
— Nature's Bounty (@NaturesBounty) November 11, 2017