Dove Apologizes for 'Racially Insensitive Facebook Advertisement' -- People Losing Their Minds Over This
The Dove ad showed women removing their shirts to show other women of different skin colors.

Soap company Dove is now apologizing for a Facebook ad it says “missed the mark in representing women of color thoughtfully.”

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The ad has since been deleted. But according to screen grabs, it showed a black woman wearing a brown shirt remove her top to reveal a white woman wearing a lighter-colored shirt.

It then shows the second woman removing her shirt to show a third woman with a shirt of a third color.

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NBC News reports that the screenshots of the ad were first shared by make-up artist Naomi Leann Blake before going viral.

Dove issued an apology on Twitter and Facebook Saturday.

This isn’t the first time Dove has found itself in controversy over ‘racist’ ads.

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The below picture is from an ad that ran in 2011.

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