Five Guys Beats IN-N-OUT as US's Top Burger Brand 1

The United States has crowned a new burger king (and, no, it’s not Burger King).

Five Guys Burgers and Fries was, for the first time, named America’s best burger brand in the Harris Poll’s 2017 EquiTrend Study. The burger chain beat In-N-Out Burger, which slipped down to second place after holding the top spot for two consecutive years.

The Harris Poll’s annual study spans a multitude of categories, asking consumers to rank a variety of brands on familiarity, quality, and likelihood of purchase. The other chains rounding out this year’s top five in the burger category are Shake Shack, Wendy’s, and Culver’s, while McDonald’s, Whataburger, and Smashburger also cracked the top 10.

The Harris Poll surveyed more than 100,000 U.S. consumers 15 and older.

The Cheesecake Factory was named best casual dining restaurant, Ben & Jerry’s was ranked the best ice cream and frozen yogurt shop and Papa John’s was named the best pizza chain.

Starbucks also debuted as the Coffee and Quick Service Restaurant Brand of the Year. According to the poll, 11% of millennials and 10% of Gen Xers go to the restaurant every day.

“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a statement. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity.”


Obama visits a Five Guys in DC in 2009. AP
Obama visits a Five Guys in DC in 2009. AP

Closer? OK, here are the top three in descending order:

3. Shake Shack

2. In-N-Out Burger

1. Five Guys

Five Guys, which now has about 1,500 locations worldwide, started in 1986 in the Washington, D.C., metro area as a single, family-owned burger joint, though an excellent one at that. (Founder Jerry Murrell’s mother would always tell him, “If you can give a good haircut or if you can serve a good drink at a bar or if you can serve a good hamburger, you can always make money in America,” according to lore on the company’s site.)

The restaurant has always used fresh, hand-formed patties, and likes to brag that locations “no freezers, just coolers.”

Manager Kely Guardado prepares hamburgers at a Five Guys restaurant in Washington/
Manager Kely Guardado prepares hamburgers at a Five Guys restaurant in Washington/Credit: AP


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